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Windows Phone has done well in Europe, but it continues to struggle in other major areas, according to Kantar.
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"Windows Phone, for example, is now the third-largest OS across Europe with 10 percent - more than double its share compared with last year." "While there's no doubt that sales of the iPhone 5S and 5C have been strong, resurgent performances from LG, Sony, and Nokia have made making year-on-year share gains increasingly challenging for Apple," Kantar Strategic Insight Director Dominic Sunnebo said in a statement released Monday.
US SMARTPHONE OS MARKET SHARE ANDROID
Both Android and Windows Phone saw gains in market share across most regions during the year-long period. Only in Japan was Apple on top with a 69.1 percent share versus Android's 30 percent share. In most of the regions covered, Apple took second place behind Android. During that stretch, the iPhone's market share fell by 9.9 percent in the US, by 6.5 percent in the European Union Five, and by 1.5 percent in China. Looking at the global smartphone market for the three months ending November 2013, Kantar found that Apple's share had dropped in almost all regions compared with the same period in 2012. But its rivals have chipped away at the company's longer-term market share, according to market researcher Kantar Worldpanel ComTech.
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Apple's smartphone sales have risen following the release of the iPhone 5S and 5C.